In Denmark search is all about Google. 95% of all searches are performed with Google, so you have to be present in the relevant search results – if you want to make an impression on your audience.
If you try to find anything about On Running you are going to be very dissapointed. No branded keywords to be found, no fat tail keywords and certaintly no long tail keywords help me to find the good news about the new tecnology for runners.
Ad to this, that more than 90% of all buys, both on- and offline, in Denmark starts with a search. This is too important to ignore.
On Running 
0 Responses to “Secret search?”